That’s It Fruit Bar Review

Want fruit, but don’t have space to pack it with you? Give these a shot .. That’s It Fruit. They are a healthy gluten free snack for on the go.

That’s It Fruit – First Bite

Here is a video of my very first bite of a That’s It Fruit Snack bar. Before shooting the video I have not unwrapped one, nor seen anyone else try on. So … first impressions are captured for your enjoyment.

There you go. Looks a bit sketchy, but what do you expect for mashed up fruit, right. The taste was good. I’m still surprised by the texture and unable to put it into words. It isn’t juicy, but it isn’t dry and leathery like most other fruit bars I’ve had. It is a dense consistency filled with fruity goodness.

What’s In a That’s It Fruit Snack Bar

Fruit and That’s It, PERIOD.

Sounds a bit outrageous doesn’t it. I kept digging around on the packaging looking for the list of other stuff, you know the crap you can’t read, or the artificial sugar that you don’t need. Well, I couldn’t find it. And for good reason, it just isn’t in there.

Here’s how they put it on their own packaging:

Ingredients: Apples, Pears. Seriously … That’s It!

The snack bars are based on three different combinations of apples, apricots, cherries, and pears.  Check out the Nutrition Inside page from the maker for more detail on each fruit.

And since all it contains is fruit, check out some of the nutritional information. Just to compare I looked up the nutritional information for four different fruit-like snacks: That’s It Fruit, Kellogg’s Nutri-Grain Cereal Bar, Fruit-filled, Welch’s Fruit Snacks and a Raw Apple With Skin.

Here’s how they compare:

	That’s It Fruit	Nutri-Grain Bar	Fruit Snacks	Apple With Skin
Calories	100	139	80	65
Total Fat	0	3	0	0
Cholesterol	0	0	0	0
Sodium	15mg	110mg	10mg	1mg
Total Carbohydrate	27g	27g	19g	17g
Dietary Fiber	3g	1g	0g	3g
Sugars	23g	13g	11g	13g
Protein	1g	2g	1g	0g

I have been told the type of sugars matter. I know the sugars in the That’s It Fruit Snack bar is all natural, but I can not say anything about the other two options. But just for fun, let’s compare the ingredients list for these four products:

Product	Ingredients
That’s It	Apples and Pears
Kellogg’s Nutri-Grain	CRUST: WHOLE GRAIN OATS, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), WHOLE WHEAT FLOUR, SOYBEAN OIL (WITH TBHQ AND CITRIC ACID FOR FRESHNESS), HIGH FRUCTOSE CORN SYRUP, SOLUBLE CORN FIBER, SUGAR, CALCIUM CARBONATE, WHEY, WHEAT BRAN, SALT, CELLULOSE, POTASSIUM BICARBONATE, PROPYLENE GLYCOL, MONO- AND DIGLYCERIDES, SOY LECITHIN, NATURAL AND ARTIFICIAL FLAVOR, WHEAT GLUTEN, CORNSTARCH, NIACINAMIDE, VITAMIN A PALMITATE, CARRAGEENAN, ZINC OXIDE, REDUCED IRON, GUAR GUM, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), THIAMIN HYDROCHLORIDE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), FOLIC ACID. FILLING: HIGH FRUCTOSE CORN SYRUP, CORN SYRUP, STRAWBERRY PUREE CONCENTRATE, GLYCERIN, SUGAR, WATER, SODIUM ALGINATE, MODIFIED CORN STARCH, CITRIC ACID, NATURAL AND ARTIFICIAL FLAVOR, SODIUM CITRATE, DICALCIUM PHOSPHATE, METHYLCELLULOSE, CARAMEL COLOR, MALIC ACID, RED #40.
Welch’s Fruit Snacks	Juice from concentrates (grape, peach, pear, and pineapple), corn syrup, sugar, modified corn starch, fruit puree (grape, apple, strawberry, and raspberry), gelatin, citric acid, lactic acid, natural and artificial flavors, coconut oil, carnauba wax, ascorbic acid (vitamin C), [beta carotene (vitamin A), palmitate (vitamin A)], alpha tocopherol acetate (vitamin E), red 40, blue 1, yellow 5 and sodium citrate.
Apple	Apple

Wow. So even when the nutritional information isn’t that different. Doesn’t the ingredients list make you think?

Go with REAL FOOD whenever you can. But the That’s IT Fruit Snack is a nice, portable way to have a healthy snack to take along.

Final Decision – I’ll Take a Bite!

Full transparency – I was given these to try out. There you’ve been warned that I didn’t spend my own money and may be subconsciously biased.

That said. I highly recommend the That’s It Fruit Snack Bar for a healthy gluten-free snack that you can pack with you on your next adventure outside the box. I liked it and will definitely grab another on my next outing so I can take a bite of fruit with me.

Remember it is made from fruit – That’s It!

Have you tried them? Let’s hear what you think, or if you have other options for healthy snacks while on the go.